Since its inception, the accusation has always been that there are gamers on Digg. There are, and there will always be gamers on Digg. Let’s be honest, though: there’s no one who does not game Digg. We all game Digg. Every last one of us games Digg.
The biggest gamer of them all is Digg itself.
How Digg Games Digg
The biggest gaming offender on Digg is Digg itself. The truth is, Digg has the best game going. For all intents and purposes, Digg is the house. Every Digger gambles their time and energy on Digg, and Digg reaps most of the benefits.
Digg users provide eyeballs, content, and valuable advertising clicks. In short, they do most of Digg’s work for Digg. While the New York Times must employ writers and editors, Digg merely has to maintain the infrastructure. Sounds like a pretty good deal, eh?
Not quite. Digg needs to be picky about content — not just anything can make front page. So how is this done? By an algorithm that engineers human behaviour. In this, Digg moves the odds in their favour. They hit the big payout almost every time.
Digg is a casino, and they want you to play by house rules.
How Everyday Diggers Game Digg
Everyday Diggers are gaming Digg — even if they believe otherwise. The game they play is a true gambler’s game. This is because they participate on Digg with the ideal that “everyone gets a chance”. The problem is, when you play a game where everyone gets a chance, the game becomes about chance.
The average Digger may say this is “Democracy in action”. And it is — in the same way the lottery is democratic. That is all fine and dandy if you enjoy playing the lottery, but what’s the payout?
Not much. Everyday Diggers spend their time and energy contributing Digg’s content, and the only payout they get is a chance their content will go popular. They may win on occasion, but like all gamblers, they ultimately lose.
Every single Digger games Digg, and most never win.
How Power Diggers Game Digg
This much is obvious. We all know it. You may think I’m kicking a dead horse.
Yet, I believe I offer a different perspective on this. Power Diggers do indeed game Digg — but they do so in the way a card counter games the casino. Digg has a system in place, and Power Diggers understand this system. They know which articles to submit, who is most likely to digg them, and why certain diggs weigh more than others. Not everything they submit will become popular, but a good ratio will.
The problem with Power Diggers isn’t that they game Digg. Everyone games Digg. The problem is Power Diggers game Digg in a manner neither Digg management nor average Diggers approve. They don’t gamble. They don’t leave things to chance.
The real problem isn’t gaming on Digg. The real problem is people not playing Digg as Digg intends. And much as a card counter gets run out of a casino, so do Power Diggers get run out of Digg.